Purpose: The group will explore, analyze, and advise on differentiating initiatives that enhance APPA’s value proposition in the eyes of its members in an effort to gain and retain members within the education facilities community. 

Charge(s): Utilizing volunteer ambassadors, APPA, and the region’s resources, the group will implement strategies designed to promote greater understanding of APPA’s community, brand, and value proposition. Ensure APPA products and services are increasingly differentiating and valued by its members. Continuously work to recruit and re-engage new and current members. 

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